enquire nowBoth cash ISAs and National Savings products are certainly much less risky than buying equities, that is to say investing in the shares of companies listed on a stock exchange. However, equities do offer an upside possibility that National Savings products do not.

You have the possibility of gaining not only a dividend - a proportion of the company's after tax profits distributed to shareholders - but also a capital appreciation. If the price of the shares goes up after you buy them then you have made, on paper at least, a capital gain.

The bad news though is that the value of shares can go down as well as up, which means you risk losing your investment if the price of the shares falls.

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Western Welsh Financial Services is a trading name of Western Welsh Mortgage Services Ltd., which is authorised and regulated by the Financial Services Authority. Western Welsh Mortgage Services Ltd is entered on the FSA register (www.fsa.gov.uk/register/) under reference 313805
The FSA does not regulate all forms of the products or services we provide.